Privacy Policy for Reform Lexington, LLC dba Reform Pilates

Effective Date: July 31, 2026

At Reform Pilates, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, mobile application, or services.

1. Information We Collect

We collect information that you voluntarily provide when you create an account, book classes, purchase memberships or packages, make payments, or communicate with us through our website or mobile application.

We may collect the following types of information:

Personal Information

  • Name

  • Email address

  • Phone number

  • Billing and payment information

Usage Information

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Information about how you interact with our website or mobile application

2. Health Information

Reform Pilates does not collect, store, or process users' health or medical information through our website or mobile application.

Our services are limited to account creation, class scheduling, membership management, payments, and customer communication. We do not request or collect medical records, diagnoses, biometric information, fitness measurements, or other health-related information through the app.

If a client voluntarily discusses an injury, pregnancy, physical limitation, or other health concern directly with an instructor, that information is communicated outside of the mobile application and is not collected or stored by the app.

3. How We Use Your Information

We use your information to:

  • Provide and manage our services, including scheduling classes and processing payments.

  • Manage your memberships and account.

  • Communicate with you regarding your account, class updates, promotions, and studio announcements.

  • Improve our website, mobile application, and customer experience.

  • Comply with legal obligations and protect our legal rights.

4. Data Retention

We retain personal information only as long as necessary to provide our services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.

  • Account information is retained while your account remains active.

  • Payment and transaction records are retained as required by applicable accounting, tax, and legal requirements.

  • If you request deletion of your account, we will delete or anonymize your personal information within a reasonable period unless we are legally required to retain certain information.

5. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share your information only in the following circumstances:

  • With trusted third-party service providers who assist us in operating our business, including payment processing, scheduling, customer communications, and other business operations.

  • Our online scheduling, memberships, and payment services may be provided through Walla, a trusted third-party platform that processes information on our behalf. Walla handles your information in accordance with its own privacy and security practices.

  • When required by law, legal process, or governmental request.

  • To protect the rights, property, or safety of Reform Pilates, our customers, or others.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of transmitting data over the internet or storing electronic data is completely secure. Therefore, we cannot guarantee absolute security.

7. Your Rights

You have the right to:

  • Request access to the personal information we maintain about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information, subject to applicable legal requirements.

  • Contact us with questions regarding how your information is used.

To exercise these rights, please contact us using the information below.

8. Account Deletion

You may request deletion of your account and associated personal information at any time by contacting us using the information below.

We will process deletion requests within a reasonable period unless we are required by law to retain certain information for tax, accounting, legal, or regulatory purposes.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date. Your continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us:

Reform Pilates
740 National Avenue, Suite 150
Lexington, KY 40502

Email: reformlex@gmail.com

Phone: (859) 230-6059